Scientific Publications

Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)

Bélisle, Jean-François; Bodur, H. OnurPsychology & Marketing (2010), 27 (8), 741-765.

Can the Media Richnessof a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments (2010)

Aljukhadar, Muhammad; Sénécal, Sylvain; Ouellette, DenisInternational Journal of Electronic Commerce, 14 (4), 103-126.

E-Frustration: A Threat to Efficient Communication? (2007)

Crête, DavidJournal of Advertising Research (à paraître).

The extent of technology usage and salespeople: an exploratory investigation (2007)

Sénécal, Sylvain; Pullins, Ellen Bolman; Buehrer, Richard E.Journal of Industrial and Business Marketing (2007), 22 (1), 52-61.

The Effect of Counterproductive Time on Online Task Completion (2009)

Nantel, Jacques; Sénécal, SylvainInternational Journal of Internet Marketing and Advertising (2009), 5 (4), 246-259.

Measuring Perceived Website Usability (2008)

Wang, Jianfeng; Sénécal, SylvainJournal of Internet Commerce (2008), 6(4), 97-112.

Le Théâtre d’Aujourd’hui et sa stratégie marketing sur Internet (2007)

Salagor, Lulia-Anamaria; Sénécal, SylvainRevue Internationale de cas en gestion (2007), 5 (2).