What’s new at the Chair

imarkscore: interactive presence and quality under a single trademark!

29 May 2011

This spring 2011, the RBC Financial Group’s Chair of E-commerce from HEC Montreal launches imarkscore!

This new study aims to assess the quality of the interactive presence of Quebec and Canadian companies.

In partnership with Leger Marketing, the interactive assets of over 80 companies belonging to ten different industries will be evaluated by a total of nearly 6,000 consumers in Quebec and Canada. [more…]

The Future of Video Stores

11 May 2011

Sylvain Sénécal recently gave an interview concerning the Future of Video Stores on the “Classe économique” show, broadcast on the Radio-Canada radio station. [The interview is in French]

The Influence of Multichannel Marketing on the Alignment of Sales and Marketing

11 May 2011

On May 31st 2011, Sol Tanguay will present The Influence of Multichannel Marketing on the Alignment of Sales and MarketingThis talk takes place during the Big Bang Event, an initiative of the Quebec Technology Association.