HEC Montreal’s RBC Financial Group E-commerce Chair has the mission to develop and spread cutting edge expertise and knowledge related to canadian consumer’s adoption and use of new technologies. Its activities are centered around two central elements: scientific research and knowledge transfer.

Thus, the Chair studies consumption phenomena as they are influenced, modified or altogether disrupted by new technologies.

Its diffusion objective towards the scientific community and the industry brings the Chair to use multiple dissemination channels, including scientific and profesionnal publications, national and international academic or thematic conferences (alt: symposium, lecture) and business partnership development.