Scientists

Scientists

Usage and Success Factors of Commercial Recommendation Agents: A Consumer Qualitative Study of MyProductAdvisor.com (2011)

Aljukhadar, M.; Sénécal, S.Journal of Research in Interactive Marketing, 5(2/3), 130-152.

The Effects of Sex and Internet Usage on Search Efficiency and Effectiveness (2011)

Arcand, Manon; Nantel, Jacques; Sénécal, SylvainInternational Journal of Computer Information Systems and Industrial Management Applications, 3, 663-670.

Segmenting the On-line Consumer Market (2011)

Aljukhadar, Muhammad; Sénécal, SylvainMarketing Intelligence and Planning, 29 (4), 421-435.

Avatars as Information Perception of Consumers Based on Their Avatars in Virtual Worlds (2010)

Bélisle, Jean-François; Bodur, H. OnurPsychology & Marketing (2010), 27 (8), 741-765.

Can the Media Richness of a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments (2010)

Aljukhadar, Muhammad; Sénécal, Sylvain; Ouellette, DenisInternational Journal of Electronic Commerce, 14 (4), 103-126.